AZDT Team Hub · Internal

Who we are. Where we are.
Where we're heading.

One page for the whole team: the firm's vision, the current sprint, every seat's responsibilities through the year, and the training to grow into them. If you have a question about the firm, start here.

5
seats, each with an owner & a manager
2
service pillars — tax & advisory
3
north-star OKR themes
100%
on time, every time — the promise
The AZ Does Taxes team
Where we are

Right-Now Focus

The firm runs in sprints. This block changes every sprint retro — everything else on this page is stable. From the 2026 Sprint 3 OKR plan; one objective per owner, key results beneath it.

Current sprint 2026 Sprint 3 JUL 6 – 31 Present, sell & secure the firm — every seat has one objective and binary key results.

AZ — Present & sell the firm; lead AI adoption

  • Redesign the meeting cadence + make the training hub public (this site)
  • Rebuild all five core service offers for the new website
  • Every proposal ships with the engagement letter attached
AZ

Branson — Security posture + tax tooling

  • Verito vs. Rightworks comparison + VPN decision, documented
  • Franchise report view + client organization list built; key properties current
  • Tax software review: Canopy, Corvee, Holistiplan, Soraban, TaxPlanIQ + 4 more — scored matrix & recommendation
BRANSON

Isaac — Automated comms + content engine

  • All scheduled emails live, incl. Q2 estimated-tax email
  • Website resource library upgraded with Claude
  • Batch content workflow + marketing data clean + software review (Digits, Kick.co)
ISAAC

Teresa — Offboarding, compliance & the firm's own books

  • Retired-client packet built & sent; LLC dissolutions closed with SOP
  • 1099 SOP enhanced; all IRS/state notices compiled (PII redacted)
  • Take over AZDT's internal bookkeeping & billing; doc-mgmt/AP software review
TERESA

August — proposed

  • Teresa: implement 1Password + Google Voice firm-wide
  • Whole team: certified in Canopy University
LOCK AT SPRINT 3 RETRO
The bottleneck we're killing (2025 retro): "Returns get handed off half-completed — game of telephone, reinventing the wheel." Every initiative above either kills that risk or builds the capacity to kill it.
Where we're heading

The Vision & the Roadmap

"We are a high-trust, content-led tax and accounting firm. We deliver on time, every time, respond promptly to every client inquiry, and move steadily away from hands-on grind toward strategic advisory and content-driven growth."

Two pillars — where the firm is going deep

Tax Compliance

1040, 1120S, 1065, 1120, 706, 990-PF, K-1s, state franchise, notices, audit support.

Strategic Advisory

Estimated tax & strategy, CFO support, entity selection, cost seg, executive financial management.

What we're moving away from: standalone bookkeeping and LLC-maintenance work. Existing retainer clients are served impeccably, but the firm's growth energy goes to tax and advisory.

The North Star — every goal maps to one of three themes

In a 1-on-1, every individual goal should map upward to a theme. If it doesn't map, question whether to do it at all.

01

Build the Marketing Engine

  • 3+ email campaigns live
  • Weekly social cadence
  • Affiliate program revenue
02

Operational Excellence through Individual Leadership

  • Every checklist runs without AZ
  • Every playbook owned by one person
  • Meeting cadence in lockstep
03

Define Our Strategic Foundation

  • Quotes finalized, billable rates set
  • Canopy is the single project hub
  • Roles clear to every team member

Sprint roadmap

Done
OCT 20–31, 2025
Launch Marketing Engine
  • 3 campaigns activated
  • Individual checklists
  • 706 + 990-PF playbooks v1
Done
NOV 3–26, 2025
Marketing + Dept Roles
  • Affiliate program
  • Difficulty tagging
  • Forecast model
Done
JAN 1–15, 2026
YE + Season Kickoff
  • YE prep complete
  • Firm calendar scheduled
  • Biz tax prep starts
Done
MAY 1–29, 2026
L10 + Franchise + AI
  • L10 owned per track
  • State franchise playbook
  • EA / CFP plan
Closed
JUN 2026
Menu Consolidation + Build
  • Service menu consolidated
  • Playbook + AI groundwork
Now
JUL 6–31, 2026
Present, Sell & Secure
  • New meeting cadence + public training hub
  • Service offers rebuilt for website
  • Security + software reviews
  • Teresa owns AZDT books
Proposed
AUG 2026
Tooling Rollout
  • 1Password + Google Voice (Teresa)
  • Team certified in Canopy University
  • Extension queue staged for 9/15
How we operate

The Team Operating System

Non-negotiables

1We do not respond after working hours.
2Move toward content; away from hands-on grind.
3Cultivate referral relationships — especially financial advisors.
4Deliver on time, every time.
5Respond promptly to every client inquiry.

The meeting rhythm

DayMeetingWhat it looks like
MondayStarting Lineup · 10:00–10:45The whole team sets the week: priorities per seat, blockers surfaced, sprint check-in. The week's game plan comes out of this room.
Tue & WedDaily Stand-up · 10:00–10:15Fifteen minutes, "one thing" focus. Stand-ups don't get hijacked — one thing means one thing.
ThursdayWeekly 1-on-1sAZ meets each team member individually — goals, roadblocks, growth path.
FridayNo meetingsProtected for deep work and self-paced training. No client calls, no internal meetings.
DailyThe Daily DunkTeresa checks the help desk and mail every day, no exceptions. Every client request captured and routed to its owner in Canopy.
Per sprintOKR Sprint RetroScore the sprint, log CPE credits, plan the next one. This page gets refreshed here.
The routing rule: if a client request doesn't match a service line on the ownership map, it's either (a) a new offering AZ needs to price, or (b) outside our scope — and we say so kindly. We do not accept work that has no owner.

The stack

Canopy · project management, tickets & client portal — the single hub Slack · team comms & stand-ups Intuit ProConnect Tax Online · tax prep 1Password · credentials & security QuickBooks Online · client books Gusto · payroll Google Voice · phone — rolling out Claude · AI workflows, skills & the Company Brain
Who we are

Five Seats, One Team

Every seat has a manager, a set of critical accountabilities, and the playbooks it owns. Headshots land in round 2 — assets/photos/team/.

AZ Moyer
AZ Moyer
CEO · Manager: self · CPA
Sales & Strategic Foundation$250/hr
  • Close new clients — sales calls on the script, quotes through close
  • AI implementation at the firm
  • Retainer client monthly meetings
  • Head team trainer
  • Welcome flow + nurturing sequence
Playbooks: Sales Scripts · Proposal Playbook (WIP)
Branson
Branson
Tax Accountant · Manager: AZ
Tax Compliance$100/hrPath to EA
  • Tax return preparation process, end to end
  • Estimated tax for retainers & one-offs
  • State franchise filings (TX, DE, OK, NC, CO, PA)
  • Researching client inquiries
Playbooks: Tax Preparation · Estimated Tax
Isaac
Isaac
Staff Accountant + Marketing Coordinator · Manager: AZ
Books Engine + Content Factory$85/hr
  • Books closed by the 15th each month, every retainer
  • AP report sent biweekly to iDENTIFY — our largest retainer client (ongoing task list →)
  • Clean-up projects & QB cleanups
  • Weekly social cadence, blogs, landing pages, email campaigns
Playbooks: Advertising at AZDT · Month-End Close · Clean-up Project
Teresa
Teresa
Client Success Coordinator · Manager: AZ
Client Success + Compliance Ops$85/hrPayroll specialist
  • New client onboarding & engagement letters
  • Payroll for every retainer (Gusto), year-end filings
  • Every client request captured & routed — the Daily Dunk
  • Mail & document management
  • Firm billing, registrations, S-corp elections
Playbooks: Onboarding · Payroll · Client Request · Firm Billing · Registration
Finn
Finn
Tax Manager · Manager: AZ · CPA
Tax Compliance (Senior)$200/hrPartner track
  • Review checklists, asset schedules, document trackers
  • Complex (whale) return management
  • Tax research with Branson
  • Advanced-topic training for the team, quarterly
Playbooks: Review Checklist Playbook (authoring — Q1 build)
The rhythm

A Year in the Life

A CPA firm doesn't run on an org chart — it runs on a calendar. Below: the twelve-month pressure map, then each seat's season-by-season reality. Use it to plan capacity, EA study, sprints, and vacations.

Jan Peak
1/15 Q4 est · 1/31 W-2, 1099, 940, 941-Q4 · season emails launch
Feb Peak
Individual prep ramp · season reminders 1 & 2
Mar Peak
3/1 DE franchise · 3/15 1120S, 1065, K-1s, 2553
Apr Peak
4/15 1040, 1120, 1041, Q1 est, IRA · 4/30 941-Q1
May Busy
5/15 TX franchise, 990 · post-season retro
Jun Busy
6/15 Q2 est, FBAR · mid-year email · EA study window
Jul Build
7/31 941-Q2 · planning email #2 · build season
Aug Build
Light filing · pre-extension prep
Sep Peak
9/15 Q3 est + extended 1120S/1065/1041
Oct Peak
10/15 extended 1040 + 1120 · 10/31 941-Q3
Nov Busy
11/17 extended 990 · YE reminder emails
Dec Busy
12/31 charitable, 401k, SEP, RMDs · YE payroll/1099 prep

Capacity rule of thumb: OKR sprints land best Jun–Aug · EA exam parts in Jun/Jul/Aug · new services launch in Sep · content campaigns ship Oct–Dec so they're working when leads search in Jan.

Pick a season — see everyone's week

Client delivery Compliance deadlines Firm building Growth & training

The year opens at full throttle: 1099s and W-2s due in 31 days, the new onboarding cohort arriving, and the tax-season email machine turning on.

1/15 Q4 estimated tax1/31 W-2s, 1099-NECs, Form 940, 941-Q4Jan tax-season emails launch
AZ
CEO

Pipeline season. New-year leads, renewals, and kickoff emails all fire at once — mornings on sales calls, afternoons on escalations and keeping the firm calendar honest.

40%30%20%
Branson
Tax

Q4 estimates out by the 15th, then the prep queue starts filling. January is when the K-1 trackers get set up right — or reviewed painfully in March.

35%40%15%
Isaac
Books + Mktg

Year-end close for every retainer plus the 1099 data hand-off to Teresa — the two January jobs that everything downstream depends on. The tax-season email sequence he built in December starts shipping.

40%35%15%
Teresa
Client Success

The heaviest compliance month of her year: W-2s, 1099s, 940, and 941-Q4 all due 1/31 while the new client cohort onboards. Daily Dunk never skips.

30%50%
Finn
Tax Manager

Pre-season setup: review checklists finalized, whale client files staged, early complex work started before the queue floods in February.

40%20%25%15%

Heads-down season. The firm's on-time guarantee is won or lost here. Two walls: entities on 3/15, individuals on 4/15.

3/1 DE franchise3/15 1120S, 1065, K-1s, Form 25534/15 1040, 1120, 1041, Q1 est, IRA
AZ
CEO

Sales keeps moving even in season — plus review escalations and retainer meetings. The discipline: protect the pipeline while everyone else is underwater.

45%35%
Branson
Tax

The prep queue is the job: PTO all day, client questions routed through tickets, notices triaged fast. EA study pauses; the season is the education.

65%25%
Isaac
Books + Mktg

While the tax side sprints, the books engine cannot slip — month-end close on schedule, prep data pulled for the tax team, marketing on minimum viable cadence.

60%20%
Teresa
Client Success

Peak routing season: every "where's my return?" lands in her queue first. S-corp elections beat the 3/15 cutoff, DE franchise by 3/1, billing never pauses.

45%35%
Finn
Tax Manager

The review queue is life: returns flagged by Branson, whale work-in-progress, and the judgment calls nobody else can make. Highest-leverage seat in the building right now.

70%20%

Exhale, then rebuild. The retro happens here, franchise season lands, and the firm's best thinking window opens.

4/30 Form 941-Q15/15 TX franchise, Form 9906/15 Q2 estimated tax, FBAR
AZ
CEO

Post-season retro, pricing review ("do quotes still reflect actual scope?"), and the sprint plan for summer. Advisory delivery picks back up for quarterly clients.

35%15%35%15%
Branson
Tax

TX franchise by 5/15, Q2 estimates by 6/15 — then the EA study window officially opens. June/July/August is when exam parts get scheduled and passed.

30%35%15%20%
Isaac
Books + Mktg

Books get a cleanup pass, campaigns restart for real, and the QBO recertification window (4/28–6/30) cannot be missed. Marketing shifts from maintenance to build.

45%30%15%
Teresa
Client Success

941-Q1 by 4/30 and TX franchise mid-cycle work, then the operational projects that season buried — document system rollout, HubSpot hygiene, engagement letter audits.

40%30%20%
Finn
Tax Manager

Post-season cleanup on complex returns, then the seat's real growth season: playbook authoring, research deep-dives, and the quarterly team training session.

30%35%25%

Two seasons in one: July–August is build season (we are here now); September–October is the second tax season. What gets built in July decides how October feels.

7/31 Form 941-Q29/15 Q3 est + extended 1120S, 1065, 104110/15 extended 1040 + 1120
AZ
CEO

The system-building window: AI workflows into production, playbook library shipped, Box decision made. Sales continues; escalations spike as extensions come due.

30%15%45%
Branson
Tax

Extension queue triaged early, whale depreciation templates finished before September, then the 9/15 and 10/15 walls. Q3 estimates ship mid-wave.

45%30%15%
Isaac
Books + Mktg

His biggest build season: website v2, editorial calendar, segmented email — the content engine the firm's growth thesis depends on. Books stay on rails underneath.

40%40%
Teresa
Client Success

941-Q2 by 7/31, then extension-season routing: document chasing, client nudges, billing on everything shipping. Gusto certifications fit in the July lull.

45%20%20%15%
Finn
Tax Manager

The extension review queue is smaller than spring's but heavier per return — the hardest files got extended. Whale WIP and the toughest judgment calls of the year.

50%25%15%

The quiet-looking quarter that decides next year: tax planning for clients, OKRs and pricing for the firm, and the January machine built in advance.

10/31 Form 941-Q311/17 extended Form 99012/31 charitable, 401k, SEP, RMDs
AZ
CEO

Annual OKRs, every retainer renewal and price adjustment, year-end planning meetings, and the strategic offsite. January is scheduled before December ends.

40%15%30%15%
Branson
Tax

Year-end planning support — S-corp comp checks, estimated tax true-ups — plus the annual tax law update brief and a final EA push before season resets the clock.

25%15%35%25%
Isaac
Books + Mktg

The year-end content campaign (charitable, retirement, RMDs) ships while YE prep checklists start for every retainer. December builds the January email sequence.

40%20%25%15%
Teresa
Client Success

W-9 collection from every contractor before the January crunch, 941-Q3, state account renewals, and YE payroll prep. The smoothness of her January is decided in November.

35%30%15%20%
Finn
Tax Manager

Final reviews on 706 and 990-PF work, the year-end tax law presentation to the team, and the review playbook updated with everything the year taught.

30%35%25%

Time allocations are directional (share of a typical week), drafted from the responsibility grids — review with each seat at the next 1-on-1.

What we stand for

Core Values

"We help people handle difficult, stressful financial situations with grace — while not allowing their urgent matters to become our emergencies."

01
Trustworthy
Clients hand us the most sensitive numbers in their lives. We earn that every day.
02
Bold
We take positions, price with confidence, and build the modern firm others watch.
03
Authentic
No script-reading, no pretending. Real people doing real work for real people.
04
We Give a Damn
Care is the differentiator. It shows in the follow-up, the deadline met, the extra call.

The operating principles behind them

Fail Fast, Learn Faster. Catch errors early — mistakes compound in accounting. Fix, learn, build the system so it never recurs.
Control the Controllables. Focus energy on what you can influence. Adapt to external change while holding our standards.
Be Here Now. Give clients and teammates full attention. Reliability is our superpower.
Trust, but Verify. Double-check calculations, require documentation, cross-reference sources, keep audit trails.
Ethical Excellence. "Pigs get fat, hogs get slaughtered." Legitimate deductions, fair pricing, the right thing when no one is watching.
Know the Fundamentals. Debits and credits, clean books, basic frameworks — the difference between good and great.
Time Blocking. Schedule focused blocks for single tasks; treat them like appointments with yourself.
Work to Live, Not the Other Way Around. Work supports your life; it should not consume it.
Ask before you interrupt

The Company Brain

Every playbook, SOP, and firm answer — in one conversation.

We're building the AZDT Company Brain in Claude: it knows our playbooks, SOPs, service offerings, pricing, and this page. Before you ping AZ or dig through folders, ask the Brain. If it doesn't know, that's a gap we fix — tell AZ so the answer gets added.

Open the Company Brain →Access link coming — you'll sign in with your firm Claude account
“How do I…” file an S-corp election, run the month-end close, send a return for signature
“What's our…” price for a 1040 + Schedule C, policy on after-hours replies, PTO process
“Where's the…” engagement letter template, 1099 SOP, review checklist
“Draft me a…” client email about Q3 estimates, notice response, meeting agenda
Growing the team

Training & Development

The habit that carries everything: the Friday deep-work block. Fridays have no meetings — protect one hour of it for your training path. No client work, no Slack, no email. After 12 weeks, every seat has 12 CPE credits and real certification progress.
AZ
Model the system, stop discounting
  1. Canopy University — admin track
  2. Jason on Firms — AI playlist
  3. Realize firm-owner community
Branson
ProConnect power user → EA
  1. Intuit ProConnect learning path
  2. IRS SEE prep (Gleim or Becker)
  3. Tax Practice Pro specialty CE
Isaac
QBO certified + content engine
  1. QBO ProAdvisor Foundation L1 + L2
  2. Canopy University
  3. Content & SEO track — links being refreshed
Teresa
Payroll certified, ops unblocked
  1. Gusto Payroll Certification (4 CPE)
  2. Gusto People Advisory (5 CPE)
  3. Canopy University + 1Password rollout
Finn
Technician → partner candidate
  1. Author the Review Checklist Playbook
  2. CPAacademy + Earmark (free CPE)
  3. Partner bookshelf, one chapter/week
Everyone
Firm-wide baseline
  1. Canopy University certification — August sprint
  2. Log CPE at every sprint retro
  3. Friday deep-work block: one path module/week

The complete resource library — every platform, every certification, every link, ordered per seat — lives in the AZDT Team Training Library. Video and course links are being refreshed for the new learning tracks — AZ is dropping in live links this round.

Reference shelf

The Documents Behind This Page

This page is the map, not the territory. Deep detail lives in the source documents — links go live in round 2 once we pick their permanent home (Box).

Team Operating System
Vision, per-person cadences, sprint roadmap, bottlenecks — the full OS.
Firm Roadmap & Responsibility Map
Complete responsibility grids for all five seats + service ownership map.
Training Library
Every training resource and certification path, per seat.
Master Playbook
The firm playbook index — who owns what process.
SOP Library
Onboarding · Reconciliation · LLC Formation · S-Corp Election · 1099 Processing · Return Signature · Document Attach · Acrobat.
Revenue Process Flowcharts
Service-by-service lead-to-cash flows with pricing and owners.